Babies and bows is a distributor of fashionable baby and kids accessories as well as an online retailer.
Mandate: Upgrade the image of Babies and Bows to establish the brand as a leader in the kids's fashion accessories industry.
Approach: Update the logo so that it is more legible and recognizable while maintaining the original look and feel.
Establish a color and font guideline to reinforce the brand and promote consistency.
Redesign the website to offer a responsive and improved user experience as well as present a professional look.
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